Mobile apps on the rise in pharma

Pharmaceutical and other life science companies are becoming increasingly aware of mobile applications’ potential to boost the effectiveness of their communication.

According to Cutting Edge Information, a US company that provides management analysis reports, support services and consulting to pharmaceutical biotechnology companies globally, apps also hold the key to pharma digital marketing in the future.

Casey Ferrell, research analyst at Cutting Edge, said: “Apps for physicians hold the potential to revolutionise the way in which healthcare is administered.

“There are digital imaging apps for ECGs and radiological procedures; there are apps that improve emergency room efficiency; and there are apps designed to improve patient-physician interaction, including some that facilitate remote consultations.”

Other research from Cutting Edge Information study shows many early implementers of apps and mobile technology are now finding that the pre-launch commercialisation period presents the best phase for successfully utilising mobile pharma technology.

Ferrell said: “”I would argue there is an opportunity for the industry to shift its focus and look for innovative ways to use mobile technology to improve clinical development.

“From streamlining trial data collection and analysis, to connecting potential trial patients to investigators, the clinical development space is an opportunity for pharma companies to differentiate themselves from the pack.”